Wedding Invitation Paper Guide (Australia): GSM, finishes, and what to choose

contact11310
Jun 25
2 min read

Choosing the right paper is one of the biggest factors in how your invitations feel in-hand. This guide explains paper weight (GSM), finishes, and practical choices for popular invitation styles—so you can confidently specify paper for your printer or DIY setup.

1) Paper weight (GSM) — what it means for invitations

GSM (grams per square metre) is the standard way to describe paper weight. Higher GSM generally feels thicker and more premium, but the “right” GSM depends on the invitation format and how it will be printed and finished.

Single-card invitations: aim for a sturdy stock so it doesn’t feel flimsy.
Folded invitations: you can often go slightly lighter because the fold adds structure.
Letterpress / emboss / deep impression: thicker stocks can handle pressure better, but check your printer’s limits.

2) Finish & texture — matching the vibe

Finish affects both the look and how ink sits on the sheet. Texture can elevate a minimalist design, while smooth sheets can make fine typography and illustration feel crisp.

Smooth: clean, modern, great for fine detail and sharp type.
Textured: tactile, romantic, and forgiving for small handling marks.
Cotton / soft-touch style sheets: luxurious feel; ideal for premium suites.

3) Printing methods — what to check before you buy

Before ordering paper, confirm your printer (or print shop) can run the sheet size, thickness, and finish you want. Ask about recommended GSM ranges, drying time for coated stocks, and whether they can handle specialty finishes.